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Why Use Humic Acid?
Today, there is a recognized and increasing use of humic acids for
their beneficial impact on the growth and cultivation of crops
(vegetable & non-vegetable), citrus, turf, flowers, and particularly in organically-deficient soils. Humic acid is not a fertilizer as it does not directly provide nutrients to plants, but is a compliment to fertilizer.
Benefits include:

• Addition of organic matter to organically-deficient soils                                        select items         
• Improved nutrient uptake                                                                                        
• Increased chlorophyll synthesis
• Better seed germination
• Increased fertilizer retention
• Stimulate beneficial microbial activity
• Healthier plants and improved yields

How Does Humic Acid Improve Soil?
When applied to clay soils, humic acid can help break up compacted soils, allowing for enhanced water penetration and better root zone growth and development. When applied to sandy soils, humic acid adds essential organic material necessary for water retention thus improving root growth and enhancing the sandy soil's ability to retain and not leach out vital plant nutrients.

How Does Humic Acid Improve Plant Growth?
As mentioned above, one way plant growth is improved is through the structural  improvement of both clay and sandy soil allowing for better root growth development.

Plant growth is also improved by the ability of the plant to uptake and receive more nutrients. Humic acid is especially beneficial in freeing up nutrients in the soil so that they are made available to the plant as needed. For instance if an aluminum molecule is binded with a phosphorus one, humic acid detaches them making the phosphorus available for the plant. Humic acid is also especially important because of its ability to chelate micronutrients increasing their bio-availability.

How Does Humic Acid Effect Microbial Activity and What is its Role?
The activities of beneficial soil microbes are crucial for the sustainability of any soil and plant growth. Humic acid stimulates microbial activity by providing the indigenous microbes with a carbon source for food, thus encouraging their growth and activity. Soil microbes are responsible for solubilizing vital nutrients such as phosphorus that can then be absorbed by the humic acid and in turn made available to the plant. Additionally, microbes are responsible for the continued development of humus in the soil as it continues to break down not fully decomposed organic matter. This in-situ production of humus continues to naturally add to the humic acid base and its benefits.

Humic Acid's Role in Fertilization
Humic acid is technically not a fertilizer, although in some walks people do consider it that. Humic acid is an effective agent to use as a complement to synthetic or organic fertilizers. In many instances, regular humic acid use will reduce the need for fertilization due to the soil's and plant's ability to make better use of it. In some occurrences, fertilization can be eliminated entirely if sufficient organic material is present and the soil can become self sustaining through microbial processes and humus production.